Mortgage Consumer Survey Methodology

We examined consumer behaviour, attitudes and expectations.

We conducted our latest Mortgage Consumer Survey between February and March 2021. This is an online survey reaching 3,502 recent mortgage consumers across Canada. We examined consumer behaviour, attitudes and expectations.

We reached out to recent mortgage consumers. In the last 18 months, our respondents:

renewed an existing mortgage (65%)
refinanced an existing mortgage (18%)
purchased a home and obtained a mortgage

Were a first-time buyer (9%)
Were a repeat buyer (8%)

A map of Canada showing the percentage of the region. A diagram showing the different types of homes in a community.

The survey supports the housing industry by monitoring important mortgage and consumer trends. A key objective was to investigate sentiments and purchasing power of mortgage consumers.

New this year, we measured the level of awareness of and participation in the First-Time Home Buyer Incentive. We also explored the impact of COVID-19 on mortgage consumer needs and how it influenced their decisions.